Most affiliate programs fail quietly: lots of sign-ups, almost no sales. A handful of the right people beats a hundred random ones.
Who to ask
- People already talking to your buyers. Newsletter writers, podcasters, community owners, YouTubers, teachers of a related skill.
- Your own happy buyers. They can say “I use this” truthfully.
- People who sell next to you. Someone selling a product your buyer needs before or after yours.
Make a list of 20 specific names before you send anything.
What they need from you
- The product itself, free, so they can recommend it honestly.
- The numbers: commission, what they earn per sale in dollars, the 30-day hold, the launch date.
- Ready-made material with their link filled in. Set it up in Make changes → Affiliate tools.
- A reason now: a launch date, a launch bonus for their audience, or a prize you’ll really award.
Your recruit page
Turn it on in Make changes → Recruit affiliates (it shows while the product takes affiliates). It’s a public page at splitpartner.com/jv/your-address with:
- A headline and introduction
- The commission and what it earns per sale, filled in from your affiliate settings
- The launch date and a schedule (“Oct 2: early list opens”, “Oct 9: launch”)
- Why promote it, as a short list
- Prizes (only ones you will really award)
- How to reach you, and anything else they should know
Send the page link instead of a long email.
The directory
List the product in the affiliate directory (an option in the Affiliates tab) and affiliates looking for things to promote can find it. A clear note (who it’s for, why it sells) gets better applicants.
A short message that works
Hi [name], I loved your piece on [specific thing]. My partner and I made [product], a [what it is] for [who]. Your readers are exactly who it’s for. We pay [x]% ([$ per sale]) through SplitPartner, held 30 days for refunds, then paid straight to your Stripe. Want a free copy to see if it’s a fit? Details: [recruit page link]
Personal, specific, and easy to say no to. Follow up once, a week later. Then leave it.