Launch week, day by day

A launch is a short burst of attention. Plan it so you’re not inventing it on the day.

Launch day

• Press Go live, then buy it yourself (or have a partner buy it) to check the whole path: checkout, thank-you page, receipt email, download.
• Email the early list from the Prelaunch page tab.
• Email your own list: what it is, who it’s for, the link, any launch offer and when it ends.
• Tell your affiliates it’s open. Share the sales page and remind them of the tools page.
• Post where your buyers are, once, with the link.
• Watch the Sales box. Each sale shows with every partner’s share.

Days 2 and 3

• Answer every question you got, publicly where it helps others (a post, a sales page FAQ).
• Share something real: what buyers are saying (with permission), a peek inside, a short walkthrough video.
• Fix anything confusing on the sales page now.

Days 4 and 5

• A second email to people who opened but didn’t buy, if your email tool can do that: answer the main objection you’ve heard.
• Check in with affiliates. Thank the ones who promoted. Share what’s working.

Days 6 and 7

• If you have a launch price with an end date, remind people once before it ends. Then end it, as promised.
• Write down what happened: sales per day, which emails or affiliates worked, the questions people asked. You’ll use it for the next launch.

Support, all week

Answer buyers within a day if you can (the terms require 3 business days at most). Most refund requests come from confusion that a quick, kind reply fixes.