There’s no correct price. There’s a price your buyers will pay that’s worth your time after fees and splits.
Start from three numbers
- What it replaces. Hiring someone, buying several other things, or hours of doing it from scratch. Your price should be clearly less than that.
- What similar products sell for. Look at five real competitors. Being the cheapest isn’t a plan; being clearly better at a similar price is.
- What each partner takes home. Run your price through the calculator. If a $9 product leaves each of three equal partners about $2.81 after Stripe’s fee, ask whether that’s worth the support emails.
Fees at low prices
Stripe’s fee has a fixed part (in the US, commonly 30¢ per card payment) plus a percentage, so it takes a bigger bite of small prices. On a $5 product, the fee is around 9% of the price; on a $27 product, it’s around 4%. Check Stripe’s pricing page for your rates.
Affiliates and price
If you want affiliates, leave room for a meaningful commission. Many digital product sellers offer 30 to 50%. A 40% commission on $9 is $3.60; few affiliates will work hard for that.
Launch prices
A lower price for launch week is fine if it’s true: say when it ends, and end it then. Changing the price is a change your partners approve (or the leader makes). A new price applies to new sales only.
Raising prices later
Add something real first (a new section, a bonus, an update), then raise the price for new buyers. People who already bought keep what they bought.
Most first-time sellers price too low. If nobody ever says it’s too expensive, it probably is too cheap.