A four-week prelaunch plan

Launching to an empty room is the most common way a good product sells nothing. Four weeks of preparation fixes most of it.

Your prelaunch page

Turn it on in Make changes → Prelaunch page. It’s a public page at splitpartner.com/launch/your-address with:

• A headline and subheadline, a short description and up to 8 bullet points
• The launch date and time, with a countdown
• An early list sign-up (the button words are yours)
• An optional early list bonus: only promise what you’ll really give
• A picture, and “Made by” with your profiles

People who sign up get a confirmation email, and one more when it opens: when the product is live, press Email the early list that it’s open in the same tab. It’s the only kind of email the early list gets. If an affiliate sent them, that’s remembered.

Week 4: set it up

• Write the prelaunch page. Set a real launch date you can hit.
• Decide your launch offer, if any (a launch price with a real end date, or a bonus).
• List 20 possible affiliates by name. See Recruiting affiliates who actually sell.
• Turn on affiliates and the recruit page.

Week 3: tell people it’s coming

• Share the prelaunch page with your own audiences: email, social, communities you’re active in (follow their rules).
• Show the work in progress: a page, a sneak peek, why you made it. Each post links to the early list.
• Send your affiliate invitations. Give interested ones a free copy.

Week 2: build trust

• Get the product in front of two or three real people in your audience. Fix what confuses them. With permission, quote what they honestly said.
• Write the sales page and thank-you page. Set up affiliate tools.
• Confirm every partner and affiliate knows the launch date and time.

Week 1: get ready

• Run the go-live checklist.
• Schedule your launch emails and posts. Give affiliates the schedule.
• Post a reminder of the date and time where your audience is (the early list itself only gets the email when it opens).